When the bears of Perfect Island neglect to invite Naughty Bear to their island resort vacation, amazing advertising ensues. Oh, and a new Naughty Bear game coming to Xbox Live Arcade and the PlayStation Network this fall. But man, that advertising.

Seriously, browse through our coverage of the original Naughty Bear and you'll find some amazing, often nightmare-inducing videos touting a game that was, ultimately okay. Now we've got Naughty Bear Panic in Paradise coming from 505 Games and Behaviour Interactive, and I couldn't be more excited for the ads the game will spawn.

Teddy bears, as it turns out, are pretty stupid. After Naughty Bear killed everything that moved because he wasn't invited to a birthday party, they don't invite him to their fantastic holiday on Paradise Island. So Naughty Bear makes a list. He's checking it twice, trying to find out who to bludgeon and slice. You can't use that bit, 505 Games. You can, however, use N.B. Fluff 'n Snuff.

I'm positively tingling with excitement over marketing. There's something wrong with me.