The problem with complete gacha was that it required the consumer to obtain the entire in-game item set to finally have a chance to draw another rare item. Meaning, you could be spending tens of thousands of yen on the gacha, and you may not even meet the requirement to draw the item you were hoping for.
KLab, a social game company that was one of the quickest to declare the end of complete gacha, has recently introduced a new gacha-based game, Shin-Sengoku BUSTER. KLab believes to have "solved" the problem by making a new kind of gacha where you will not draw the same item twice. You are still required to complete the in-game item set, but you are assured the final rare item by drawing all the items. Each gacha is 1000 yen, roughly 12 USD, with ten items to complete the set. Meaning if you wanted the final rare item, you'll end up spending more than 100 USD on it. The only difference from complete gacha is that you won't have to draw the gacha endlessly.
Another company, Bandai Namco Games, has modified their Gundam Card Collection game and rid the system of complete gacha. But now, users complain that the chances of finding rare cards in a normal gacha are too low. With the requirements to complete in-game card sets to obtain the rare cards gone, the probability of finding one seems to be far more difficult. Numerous complaints can be seen on forums, such as "At least with complete gacha, we knew if we were getting close to the rare item or not." There is a video on Nico Nico Douga where one user spends 75,000 yen (943USD) on a normal gacha, but ends up drawing no rare cards.
The restriction on complete gacha seems to be hurting all social game companies, but the modifications they seem to be making are not exactly what the consumers desired. Complete Gacha? More like, completely gotcha.
コンプガチャを失った、ソーシャルゲームの「次の一手」は [IT Media]