EA hasn't been shy about blatantly saying that they're going to extend their big games across as many platforms as possible. The recent example Mass Effect Infiltrator on iOS—which links back to the console game via the mega-publisher's Origin online service—shows how EA probably wants this kind of thing to work in the future. An example of how they don't want things to work? Look no further than Dragon Age: Legends.
Now, the tie-in to BioWare fantasy RPG series wasn't a bad game. Stephen Totilo quite liked it. But Legends—which was designed by Soren Johnson, who left EA for a new gig at Zynga—failed to attract the quantities of rabid users that juggernauts Farmville and Adventure World enjoy. Not enough people are playing Dragon Age: legends and that means that it's going to be shut down in less than a month, according to AOL's Games.com:
The game's store has already been turned off, stopping all purchases of Crowns within the game, and a sale has started on all items in the store if you happen to still care enough to spend any of the Crowns you may have purchased previously. On June 18, the game will then be shut down entirely on both Facebook and Google+ Games.
The lesson here may be that the crossover between social gamers and AAA players isn't as robust as once thought. Or maybe the games that try to lure one type of player into another type of game need to have lower expectations about what kind of user base they're going to wind up attracting.
Dragon Age: Legends will be no more on June 18 [Games.com]