Persona didn't actually make it. It's a game, and games cannot make arcade sticks. Rather, famed Japanese peripheral company Hori produced this PS3 fighting stick. It is to mark upcoming fighting game, Persona 4 The Ultimate in Mayonaka Arena , which is based on the Persona role-playing game.
The game is a collaboration between Atlus and BlazBlue creators Arc System Works. It pits characters from Persona 3 and Persona 4 in mortal combat, known as "P-1 Grand Prix" in The Ultimate in Mayonaka Arena.
The stick is priced at ¥10,800 (US$135) and will be out this August in Japan. Watch the game's trailer here.