In the West, the "image character" for splatter game Lollipop Chainsaw is cosplayer Jessica Nigri. She's great for events in America, but the commute to Japan is a little far.
In Japan, the game needs a local image character, and a local is what it is going to get: American-born Japanese actress Mayu Kawamoto. Dressing as Lollipop Chainsaw's Juliet, she appeared in the newly release promotional clip for the game. The 18 year-old is also putting in facetime at events.
Don't write her off as simply just another young idol: Kawamoto has a black belt, so she probably could kick some zombie ass. If not zombie ass, probably yours!