Once was a time there were just normal ads in Draw Something. Now, thanks to research by the game's new owners Zynga, you're actually drawing advertisements.
Having quietly tested the idea with more iconic brands like Nike, KFC and Doritos - "People loved to draw the Colonel and bags of Doritos", says Zynga's Dan Porter - the game is now running paid deals with clients like the NHL, which has bought a ton of words associated with hockey for the Stanley Cup playoffs.
In addition to these ads, Porter also says Zynga is looking at implementing some form of method to "get brands to underwrite rewards" in the game.
Before you cry this will be the end of Draw Something, ask yourself this: when was the last time you played Draw Something? Then know this: research shows the game's userbase may have dropped by almost one third in just the last month.