What, it's a ridiculously powerful graphics card. When the news first dropped this weekend, Nvidia compared the power of the GTX 690 to that of two GTX 680s slung together in SLI. If we read between the lines we can assume they mean the performance Nvidia likes to think that configuration has and not the actual performance of SLI'd cards, which isn't nearly as impressive. If this one card can delivery that sort of dreamy power, than I'd like two of them please. And a new motherboard. And a case.
Tell you what, I'll unplug my speakers, and you can just slip an entirely new machine in.
I like how Huang says that no design was included unless it enhanced the performance of the GPU, and then points out that this is the first graphics card with its name imprinted on the card itself. How does that aid performance? Shut up, it's cool.