The flawless revealing, two weeks ago, of the NFL's new uniforms and their designs required an unusual level of secrecy. But it was a particularly nerve-wracking process for the Madden NFL developers, the game's creative director told me.
That's because last year, a Madden teaser video—the kind everyone picks apart for clues about the new game—briefly featured the Buffalo Bills in recognizably different uniforms. New getups are a no-lose publicity opportunity for most any professional team, and parading players in throwback designs can see a few ticket packages sold the next day. But a Buffalo TV station noticed the slip, and there was no way to put the toothpaste back in the tube.