This "mango-flavored" ice cream treat boasts a "Western-style flavor" and is shaped like Apple's iconic logo. It kind of looks like a fried egg. There also appears to be a pear-flavored version, but apparently no Apple-flavored one. Because that would be weird.
The ice cream carries the name "iPhone 5" in English, because Apple didn't register its trademarks across a variety of industries. This means that cheeky Chinese companies can slap a trademark on iPhone frozen snacks and companies are applying for iPhone branded hiking equipment and iPad branded concrete.
In China, the iPhone 5 is so damn good, you can taste it. Literally.