Yep, you are looking at a phony Skyrim hug pillow mock-up that features Lydia, your in-game "companion". It should cost ¥18,450 and should be made from "smooth" polyester. "Should" if this were real, but it's not.
Out of all the game collectibles gamers can buy of Western titles, hug pillows are sorely under represented.
スカイリム 「リディア 抱き枕カバー」発売決定！！ [BuildForce]