A new helmet design for F1 racer Heikki Kovalainen supplied the exploitable, and 20 of Kotaku's best shoppers supplied the funny for this week's contest. We have all of them inside, plus overall winner Guilherme_B!

Leading off, Brand Sliven (4) and AttorneyAtMusic (3) both had hilarious takes on the same idea. Attorney's is my favorite, it's amazing how the expressions match so perfectly to the colors.

There was tons of helmet porn, by the likes of jersalv1 (11), Kronicus (12), seivewright (15) and Mr. Mister Scarface (13). And BreytonT (5) can't do that, Dave.

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Personal favorites: Taliesin_Merlin (18) called back to the 'Donks contest; Vexorg (19) and DeanyINABEARSUIT (7) both supplied spot-on wreckage spectacles. I can just hear those goddamn pigs snorting in derision.

I told Chike X (6) not to use the wooden dick sculpture from Bash's post. He did anyway. Alas. It's still hilarious.

For an overall No. 1, though, I have to go back to Guilherme_B's (9) outstanding Gran Turismo riff. Powerful in both its visual composition and irony, it just beat back all comers. Nicely done, Guilherme.

Thanks to all for participating, we'll be back tomorrow with another 'Shop Contest challenge!

(Zombie) Jölan

Antudude

AttorneyAtMusic

Brand Sliven

BreytonT

Chike X

DeanyINABEARSUIT

Grev

Guilherme_B

ihsus

jersalv1

Kronicus

Mr. Mister Scarface

pan1da7

seivewright

Spider

Sr.Muffin

Taliesin_Merlin

Vexorg

winstonsicle