Obey Gabe Newell. Do It.S

San Francisco's 4th Street is covered in Gabe Newell. The Game Developer's Conference is in full swing, and the iconic Valve boss's mug is splashed on poles, garbage bins, and newspaper stands.

It's like gaming's own version of the Obey sticker campaign, but Gabe's either saying Half-Life 3 or Steam console. I can't tell which.

These photos were taken by website Destructoid. More in the link below.

Someone put up pictures of Gabe Newell EVERYWHERE [Dtoid]

Obey Gabe Newell. Do It.S

Obey Gabe Newell. Do It.S

Obey Gabe Newell. Do It.S

Obey Gabe Newell. Do It.S