EA wanted the hype for Mass Effect 3 to go where no game had gone before. So they flew ten copies of the upcoming game into the stratosphere by attaching them to weather balloons. The idea was to have frenzied fans track down the games and claim them when they descended back to terra firma. In one instance, things aren't going as planned.
io9 · Evan Narcisse
Dictator Superman and Terrorist Batman Reluctantly Join Forces to Fight an Even Bigger Threat in Injustice 2
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