Earlier this week in an uncharacteristic move, the president of one of Japan's biggest companies, Nintendo's Satoru Iwata, hopped on Twitter to address "gossip".
"By the way," Iwata tweeted, "on Monday there was an inaccurate report online. This sort of thing has continued repeatedly, with no context, self-serving language, and the blurring of truth and fiction. I'm astonished to see gossip magazine techniques being used."
Here, Iwata is apparently addressing an article that appeared in Japan's Nikkei. In the article, Iwata is quoted as saying if Nintendo stayed the way it was headed, the company would collapse: "If we keep going like this, we'll collapse." The article also mentioned a 3DS version of Seaman, the cult Dreamcast title. Such a game has not yet been made official.
This is odd, because here is the president of a major company addressing a "rumor". That's not his job—it's a PR person's job. And it's not the first time that Nintendo has called out the Japanese media for printing what it calls "rumor" and "speculation". With twenty-twenty hindsight, those past incidents shed light on who exactly is being forthright—and who isn't.
One infamous incident occurred in Jan. 2010 when the Asahi Shimbun reported that Iwata mentioned a DS successor, which had not officially been announced at that time. In the Asahi interview, Iwata reportedly said the successor will have "highly detailed graphics, and it will be necessary to have a sensor with the ability to read the movements of people playing."