Listen, I'm looking forward to the amped-up tech-of-tomorrow in the next Ghost Recon as much as anybody. But the upcoming installment of the tactical action game is currently sporting one of the stupidest tag lines in recent memory: "Only the Dead Fight Fair."

Worse yet, Ubisoft gets a former Navy SEAL to utter it in this first promo video for Future Soldier. Glimpses of the optical camo are offered along with environments and mission goals, too, but it all seems more laughable with that tagline running through your head.