Why the Hell is Justin Bieber Giving a Shout-Out to 2K Sports?S

From the Beeb's official Twitter: "shoutout to @Ronnie2K - everyone follow him. good people. thanks for the good time. the eye will heal. ha."

That's a name-check from Bieber—at 17 million followers, the second-most in all of Twitter—of 2K Sports' Ronnie Singh, the label's digital marketing manager. It immediately followed a tweet from Singh that cc'd all of Bieber's entourage, including his talent manager and his director of security. "They can ball to the bay," Singh said.

So, let's get this straight: a 2K Sports rep says thanks, apologizes for giving a pop idol a shiner—to said pop idol's director of security, no less—and gets a retweet and a shout-out from the star. Something smells like motion-capture, but what that means exactly, who the hell knows.

Singh did not immediately return a request for comment from Kotaku, nor did 2K Sports representatives.

(Image by Getty)