The massive marketing juggernaut is in full effect (sorry) for Mass Effect 3. The long-anticipated conclusion to the epic space marines vs. eldritch horror aliens trilogy becomes available on March 6, a few short weeks from now. Fans of the franchise (a category that decidedly includes yours truly) have a new wealth of trailers, screenshots, and tie-ins to whet their appetites and tide them over.
While some tie-ins look interesting, unfortunately, the same cannot be said of the two Facebook promotional apps that are currently running. The Mass Effect 3 Mission Command app at least presents some game characters, requires some game-related input (paragon or renegade?) and announces up-front what prizes participants are eligible to win. (The European edition had a hacking mini-game.)