You might not know Toshihiro Nagoshi. But once you see his face, you'll never forget it.

Nagoshi is one of Japanese gaming's more colorful characters, and over the years, he's undergone a physical transformation—from a pudgy, floppy haired computer nerd to the uber-tanned gentleman standing before you.

While so many Japanese games feature characters that, let's be polite, aren't exactly macho, Nagoshi's games feature men who totally are. (Okay, I'm not counting his Monkey Ball games, because those feature a cute monkey.)

Nagoshi's Yakuza games have not quite made the same impact outside of Japan, but having a game creator appear in ads speaking directly to the camera, saying, "I want the men who are living for the present to play my game" is nothing short of super cool.

The game he's talking about here is Black Panther 2, the second game in the Yakuza PSP spin-off series. The game actually spawned a TV series in its native Japan.

『クロヒョウ2 龍が如く 阿修羅編』最新ストーリーPVと、名越氏出演のCM映像が公開! [Famitsu]