In case you were still on the fence about purchasing the new PlayStation Vita next month, Sony Computer Entertainment Europe has released some photographs demonstrating how hip, happy, and attractive you will be when you own one.

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Look at these fine young fellows, enjoying on-the-go gaming wherever they please, with nary a care in the world. Or maybe they just really enjoy black plastic. Who am I to try and comprehend what's going on behind those striking smiles? I am but an old balding man attempting to get as much video-gaming in as I can before I die. At least until next month I am. Then I will transform into cafe guy, or footie guy, or leaning blonde boy.

We all will. Even you, ladies. The era of attractive boys smiling at Sony products is upon us!