To help shill their upcoming Firefall, Red 5 Studios is employing two models to play the part of the game's characters at press events and shows. One is cosplayer Crystal Graziano, who Red 5 is also sponsoring for a full year. The other is not a cosplayer. He's an actor and...American Gladiator.
Lee Reherman, who is dressing up here as Firefall's Typhon, has played a ton of bit parts on the small screen but will be most recognisable to those in the US as Hawk from American Gladiators.
Both Reherman and Graziano will be heading off to "at least six conventions" throughout 2012 in their costumes (constructed by Hollywood effects man Steve Wang, who built the original Predator), and will probably end up starring in a live-action commercial or short to go with it.
Is it still cosplay if you're being outfitted by a video game developer for marketing purposes? I'd say no. Still, the get-ups are so good they're worth a good look anyway!