Nintendo's promotional stunt for Super Mario 3D Land turned part of Times Square into a version of the Mushroom Kingdom. That brought out paid and unpaid people decked out in Mario gear. Plus a massive Bullet Bill.
We already ran video of this amazing PR stunt, but the shots photographer Rob Boudon snapped at the event were too good not to share. Here are four of them. Check his Flickr photo stream for the rest. Good work, Rob!