Toriko is a Japanese manga that follows a "Gourmet Hunter" named Toriko who is on the hunt for rare food.
This is an ad for a "Toriko Snack Pulverizer". You put snacks in it, pulverize them, and then sprinkles them on food. It's totally awesome.
This summer, Bandai Namco released a new Toriko game, which needed more potato chip smashing.