When Microsoft launched Kinect in Japan, it roped in schoolgirl idols from girl group SKE48 to sell the thing. Just Dance Wii is following suit.
The commercial features schoolgirls dancing to SKE48 sister group, AKB48. That pop outfit is no stranger to gaming. There have been two AKB48 PSP games.
In Japan, schoolgirls are often used to sell, well, just about everything—whether that be life insurance, cell phones, or even bicycles. There's the obvious cute appeal, but they also represent being young, healthy, and happy. In one word: youth.
The Japanese version of Just Dance Wii will be released this October.
[Minna no NC] Just Dance Wii [YouTube]