Snack enthusiasts will have a powerful advantage over their non-snacking multiplayer rivals in Call of Duty: Modern Warfare 3, thanks to Doritos and Mountain Dew's "Rank Up Your Game" scheme. It turns the consumption of nacho cheese flavored chips and carbonated beverages into cold, hard experience points—twice as many, 15 minutes at a time.
The people who harvest the sweet, refreshing nectar from mountaintops and stuff it in a bottle are giving Call of Duty fans a "Game Fuel" to call their own this fall. Not only will it (presumably) quench thirsts and capably wash down tortilla chips of the nacho cheese and cool ranch varieties, it will give Modern Warfare 3 players a "double XP" boost if they redeem unique codes from Mountain Dew and Doritos products.
There's also a big old sweepstakes attached to the promo, with PepsiCo and Activision giving away a Jeep Wrangler Rubicon, subscriptions to Call of Duty: Elite, video game hardware, clothing and other Modern Warfare-themed prizes.
What does one get for their purchase of Mountain Dew in its many shapes and sizes? The official Dew XP site breaks it down, explaining the exchange for one 20 ounce bottle of MTN DEW to 15 minutes worth of double experience in the game's multiplayer modes.
If Call of Duty multiplayer isn't your thing, maybe you can just gorge on salty snacks in remembrance of Doritos' late creator, Arch West.