If you thought Dragon's Dogma looked like Capcom trying to make its own Dragon Age, you are correct. And from what I saw of the game yesterday (and given people's reaction to Dragon Age II), that may be a very good thing.
This is partly due to the game's imagery, of course. Strip back the visuals and a lot of these kind of RPGs look the same, no matter where they're from: create a character, complete quests, battle in quasi-turn-based combat (there's action, but there are cooldowns). But in adopting Western fantasy designs for this game (and aggressively marketing the game outside of Japan), Capcom isn't aiming at the White Knight Chronicles of the world: it's got Dragon Age in its sights.
During a demonstration from the game's development team, I was shown three distinct areas of the game: the character creation suite, a town "hub" and a boss battle against a giant Cyclops.
So You Want To Be A Hero
The game's character creation utilities are surprisingly impressive, with a massive variety of preset options available for all aspects, and once those are selected, you can adjust things like size and shape on a slider. The customisation ran so deep, in fact, you could add little moles to the character's face.