Sega's booth is busier and better this year than it has been in years. Part of that is because there's a Yakuzapalooza going down, with the franchise's PSP sequel drawing crowds, but it's also because this year Electronic Arts doesn't have a booth of its own.

So it shacked up with Sega, adding the clout of FIFA 12 (admittedly not tht big in Japan) and Battlefield 3 (whose booth was surprisingly jam-packed with Japanese players).


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