EA's Origin Prepares for Third-Party Content as Install Base Approaches Four Million

It may be inconvenient to users of more popular digital distribution platforms, but its picking up steam. During a UBS conference in London earlier today, EA chief financial officer Eric Brown set Origin install numbers at "about 4 million", saying that third-party content was coming "very soon".

Millions have flocked to EA's Origin since its launch earlier this year, largely due to the downloadable exclusivity of popular titles like Battlefield 3 and Star Wars: The Old Republic. But soon PC gamers may have other, non-EA reasons to install the Origin client, according to Gamasutra. "Initially, Origin is set up to deliver EA games, but very soon, we'll be delivering third-party content to Origin," said EA CFO Eric Brown at a UBS conference in London today.EA plans on using the more than 130 registered users it's gathered over the years and its varied payment options as leverage to attract third-party game companies to the service.

It's hard to imagine EA's service surpassing Steam in terms of user numbers or game selection, but it's not outside the realm of possibility. Once the company starts adding big name third-party titles to its already impressive roster, we may be in for some interesting times in the digital delivery business.

EA's Origin Hosting Third-Party Content 'Very Soon'; 4M Client Installs [Gamasutra]