It may be inconvenient to users of more popular digital distribution platforms, but its picking up steam. During a UBS conference in London earlier today, EA chief financial officer Eric Brown set Origin install numbers at "about 4 million", saying that third-party content was coming "very soon".
Millions have flocked to EA's Origin since its launch earlier this year, largely due to the downloadable exclusivity of popular titles like Battlefield 3 and Star Wars: The Old Republic. But soon PC gamers may have other, non-EA reasons to install the Origin client, according to Gamasutra. "Initially, Origin is set up to deliver EA games, but very soon, we'll be delivering third-party content to Origin," said EA CFO Eric Brown at a UBS conference in London today.EA plans on using the more than 130 registered users it's gathered over the years and its varied payment options as leverage to attract third-party game companies to the service.