Torsten Reil, the co-founder and CEO of NaturalMotion, on Sunday tweeted this picture which he says is from an iPhone version of Backbreaker: Vengeance, a spinoff of last year's football game Backbreaker which challenged Madden NFL without any NFL branding. Reil's picture shows someone for the Seattle Seahawks leaping over an Arizona Cardinals defender, in a stadium carrying NFL branding on its signs.
What's going on? Madden NFL and EA Sports, quite notoriously, have the exclusive license to develop NFL video games. But the license only goes so far. It doesn't cover browser-based games (which is how QuickHit became QuickHit NFL last year) and it doesn't cover mobile games, which is how we saw NFL 2010 and NFL 2011 (but not NFL 2012).