The New, Cheaper PSP Isn't For You (Unless You're a Kid!)S

And if you're a kid, you shouldn't be reading this. You should be outside, getting some exercise. Making friends. Skipping rope.

Still with me? Awesome. So, Sony has a new model of the PSP for Europe that makes a lot of sense: it's €99/£89, and at that price, it's something you could pick up on an impulse when you go to the shops to buy some milk.

Except for the fact it doesn't have wi-fi. Meaning this will mostly be used for singleplayer gaming only. That may be a problem for those of us old enough to drink and who like complaining about things anonymously on internet sites, but for teenagers and kids, Sony thinks it should be fine.

"You will see the audience skew younger," Sony Computer Entertainment Europe's Jim Ryan told website MCV. "At €99/£89 it will make a great Christmas gift. It's a device to play UMD games. It's all for the audience. If we are going to take PSP very young—teens and much younger—they are happy to just play the game. If taking wi-fi out is the price to pay, we're happy to. The €99 price tag is a real barrier that we've got under which will help us lift off."

The PS2 hung around for 3-4 years longer than it should have because of moves like this. Be a great achievement for Sony if the PSP could do the same, stick it out until 2014, the handheld's tenth anniversary.

Sony targets teens with new PSP [MCV]


You can contact Luke Plunkett, the author of this post, at plunkett@kotaku.com. You can also find him on Twitter, Facebook, and lurking around our #tips page.