The 3DS Now Comes in RedS

If you needed convincing that this Friday is as good as a second launch for the ailing Nintendo 3DS, look no further: alongside a hefty price cut the handheld will also soon be available in a new colour.

Well, new for the US. The "Flame Red" 3DS has been available in Japan for a while now, but come September 9 (the same day Star Fox 3D is released) it'll be available in the United States as well.

"Nintendo 3DS is poised to be on fire for the holidays, with its new suggested retail price, great games and our new Flame Red color," Nintendo of America President Reggie Fils-Aime said in an official release. "With major upcoming releases in the Star Fox, Pokémon and Mario series, in addition to downloadable offerings from Nintendo eShop, Nintendo Video and Netflix, the system offers new and fun experiences to owners on a daily basis."

Launched in March this year, the 3DS sold well initially but has since struggled to attract consumers, a lack of quality software and a perception that it's too similar to the existing DS causing a massive drop-off in demand.

"GameStop customers were excited about the Nintendo 3DS launch, and this lower price point should spark additional demand," said GameStop President Tony Bartel. "With a solid back-half game lineup, the Nintendo 3DS price drop is well timed to drive consumer interest and purchases through the holiday season."

Later this year, Nintendo is releasing 3DS titles like Super Mario 3D and Mario Kart 7. It's hoped that the price cut (from $250 to $170) and big games will help light a fire under the system.


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