Mixed Messages in Battlefield's Chain of CommandS

One day before Electronic Arts' reorganization, Patrick Bach, the DICE executive producer of Battlefield 3 said an annual publishing schedule "will eventually kill the franchise." A day later, EA's top general had a somewhat different tone.

"Focusing on ... year-round business" does not necessarily mean a new title every year. A connected, persistent experience is a company-wide priority, certainly one that Peter Moore, the new chief operating officer, will bring to the table. But with Call of Duty releasing every year, it certainly sounds like EA wants to meet that head-on.


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