It's okay if you've never heard of Hard Reset, the new single-player cyberpunk first-person shooter coming next month from Polish developer Flying Wild Hog. Up until a couple of weeks ago, no one had. It happens. It just doesn't happen often with a game this good being released this soon.
Evolve PR is calling Hard Reset a study in shortened public relations campaigns. Rather than present the gaming public with the game and then spend a year or two trickling out videos and screenshots, Hard Reset is being promoted over the course of three months, beginning with a single screenshot, a teaser trailer, and then a gameplay trailer. The game was first announced on July 13. It's coming out next month on the PC.