This Week in the Business

What's happened in the business of video games this past week...

QUOTE | "Playing a much bigger game." - EA, fresh off its massive PopCap acquisition, is setting its sights higher than Zynga, noting that Facebook is "just one segment" to leverage.

QUOTE | A new study commissioned by Doritos found that girls who enjoy online gaming enjoy it so much that they actually prefer it to sex, and other activities such as bathing, working out and shopping.

QUOTE | "Number one worldwide." - Microsoft reacts to the June NPD report by declaring that it will have outsold the competition worldwide by the end of 2011.

QUOTE | "Single Ecosystem." - Rumors are heating up this week that Microsoft's future operating system may be one that supports Xbox, PCs, phones, tablets and just about everything under one cohesive system.

QUOTE | "Something new." - Zelda producer Eiji Aonuma admits that he actually would very much like to work on a new IP, but his ideas keep getting filtered back into Zelda.

QUOTE | "Lost their way." - Microsoft Game Studios boss Phil Spencer acknowledges that the later Halo games strayed from what truly makes a Halo game successful: Master Chief.

QUOTE | "We're not trying to compete." - Xbox CFO Dennis Durkin counters ideas that Microsoft is looking to go toe-to-toe with satellite and cable TV firms.

QUOTE | "Myopic." - The PopCap acquisition news this week only served to reinforce the vastly different strategies between rivals EA and Activision, and how short sighted Activision appears to be, says Panoptic Management Consultants' Asif Khan.

QUOTE | "Above and beyond." - EEDAR analyst Jesse Divnich discusses the success of Sony's PSN Welcome Back program and notes that the company did a lot more for consumers than most other companies would.

QUOTE | "Quite necessary and useful." - Nintendo's Eiji Aonuma talks about Shigeru Miyamoto's famous "upending the tea table" moments as "ritual events" in Nintendo game development that are definitely helpful to a project.

QUOTE | "No immediate plans." - Future US boss John Marcom responds to reports that gaming mags like Nintendo Power and Official Xbox Magazine could be shuttered as the print business plummets.

(Top photo: Shutterstock)