These Ladies Know the Sweet Smell of SuccessBrian Ashcraft6/28/11 2:00amFiled to: Culture smashMusicPerfumecars 2PixarAkihabaraOnly in JapanCultureTopGallery1241EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkEvery story's gotta start somewhere. This one starts in Hiroshima, with three girls who had the same kanji character in their names, 香. The character means "fragrance", and the group was Perfume.AdvertisementFormed in 2000, Perfume was Ayaka Nishiwaki, Yuka Kashino, and Yuka Kawashima, who soon left the group and was replaced by Ayano Omoto. The trio would go on to tap Tokyo's gaming and otaku culture as they became one of the country's biggest groups. The group's early singles, like "Sweet Donuts" and "Vitamin Drop" were influenced by Shibuya-kei. Shibuya-kei was a style of music and fashion popular during the 1990s. Wearing French pop on its sleeve, groups like Pizzicato Five epitomized Shibuya-kei. The group's Shibuya-kei influences were no accident. Perfume was being produced by Yasutaka Nakata, who also wrote their lyrics. Nakata was behind late 90s neo Shibuya-kei group Capsule.AdvertisementAn early, 2004 single, "Monochrome Effect"—famously featured on American Dad—wasn't a hit in Japan and didn't even break the top 100 on the sales chart, but it would provide a blueprint of sorts for Perfume's geeky, techno-infused pop. The song came out just as chiptune music was being commercialised.Later that year, the group retrenched and relocated to Akihabara. Perfume began performing on the Akiba sidewalks as street idols and hanging out with voice actress and singer Haruko Momoi. It was during this time that Perfume began accumulating the nerd cred it needed.