This video gives us a unique opportunity to see behind the wall that one would hope separates entertainment from advertising.
I'm not saying there is anything terribly wrong with adding new functionality to the advertising that pops up on an Xbox 360 console. I just hate how this video makes it feel like the console has become purely a vehicle for advertising. Of course that's not true. This is a video created by marketing folks for advertisers. It's not meant to be viewed by us regular folk.