What's happened in the business of video games this past week...
QUOTE | "Rot from the core." - EA CEO John Riccitiello talks about the fierce Call of Duty vs. Battlefield showdown and luring the core audience away from CoD.
QUOTE | "Triple bump." - Epic's Cliff Bleszinki explains the advantages of releasing Gears 3 in September: he anticipates the title will experience multiple sales bumps and hopefully hit 10 million units.
QUOTE | "A lot friendlier." - Wii U is gaining support from third parties and Activision's Eric Hirshberg says Nintendo's new console will definitely be much more suited to core gaming.
STAT | 100% - The somewhat surprising growth the PlayStation brand has seen on Facebook this year, doubling its fan count to surpass Apple's iTunes among the top 10 brands.
QUOTE | "We want greasy hamburgers." - Gearbox boss Randy Pitchford says sales numbers show that customers are enjoying Duke Nukem Forever like fast food, despite the flood of harsh reviews.
QUOTE | "On the rise." - Activision Publishing boss Eric Hirshberg's belief that Call of Duty as a brand still has plenty of room for growth as consumers keep demanding more.
QUOTE | "Same five games over and over." - Speaking in a special "Better Know" Q&A, EA boss John Riccitiello's assessment that there's never enough innovation in the industry.
TWIST | E3 is a grand spectacle for the games business on a global scale, but the lack of any real surprises at the show could be a sign that the Expo is losing some of its luster.
QUOTE | "Undertapped female gaming market." - Interpret's new study shows that women comprise 50% of the market and yet developers and publishers are not doing enough to tailor games to their tastes.