Why are custom gaming rigs so expensive? There's no such thing as a bulk discount when a company has to order each part individually. For players not picky about parts, Digital Storm's new line of affordable pre-built gaming PCs might be the answer to pricey PC gaming.
When last I touched base with Digital Storm they were at BlizzCon 2010, showing off a beautiful gaming rig that cost upwards of $7,500, depending on options. That's a ridiculous price to pay for a computer.