While it's certainly not the game-changing first trailer for Dead Island, today's just-released trailer attempts to give a tug to those same heartstrings with music right out of a Hallmark commercial matched to in-game footage.

I'm still on the fence on this one—I just cannot get with Dead Rising at all, which appears to be Dead Island's closest analog—but McWhertor's hands-on with the first hour has assuaged my fears for the time being. A melee-heavy zombie game could be fun.