A gauntlet of enemies stands between your team and freedom. Behind you a rolling wall of instant death, relentlessly advances on your position. What do you do? You fucking run.

Warner Bros. and Day 1 Studios like to use a pair of asterisks when referring to the most compelling multiplayer mode in next month's F.E.A.R. 3, but I feel it lessens the impact. Also, I am not actively engaged in marketing the game, so I can type out Fucking Run all I want. I'll continue doing so until the game's June 21 release date on the PlayStation 3, Xbox 360, and PC (June 24 in the UK).

After that I plan on shouting it into my gaming headset.