Toyota's Nerd Marketing Sure Is AwkwardBrian Ashcraft5/06/11 2:00amFiled to: You're doing it wrongToyotaMiku HatsuneOdditiesSegaNewsTopVideowatch this5pbidolMusicCulture smash3241EditPromoteShare to KinjaToggle Conversation toolsGo to permalink Toyota is the world's biggest auto maker. It must be doing something right. This ad, though, isn't one of them.In the U.S., Toyota is rolling out a Corolla campaign that features virtual idol Miku Hatsune. With the character's popularity and connection to motorspots, her appearance makes sense somewhat— just not in America.ShareTweet Kinja is in read-only mode. We are working to restore service.