Buy a WoW Pet to Help Japan's Earthquake Victims

Between now and July 31, anyone purchasing the latest in-game World of Warcraft pet will see 100% of their proceeds donated to the Red Cross' Japan Earthquake and Pacific Tsunami relief effort.

The Cenarion Hatchling is "the twin of the rare Hippogryph Hatchling", which was available as part of a World of Warcraft trading card game, and has "emerged from the forests of Azeroth to lend a helping talon to some friends in need".

He costs USD$10, so that's $10 going straight to relief efforts while you get yourself another World of Warcraft trinket. Everybody wins.

Buy a WoW Pet to Help Japan's Earthquake Victims

Cenarion Hatchling for Japan Earthquake Relief [Blizzard]