Retail giant Best Buy revealed yesterday that it's looking to establish dedicated sales counters and staff just to manage the video games it sells.

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Think of it as a GameStop within a department store, then.

Called a "gaming transformation" and part of a "drive toward number one industry position", it will mean that Best Buy employs what it hopes will be "dedicated, informed, and engaged employees focused only on gaming."

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As a former games retail employee myself, I can only say...best of luck with that.

The new desks and staff should be in place by the end of the year.

Best Buy Planning Dedicated Game Sales Clerks, In-Store Gaming Desks [Gamasutra]