Addictive Is The New Epic In this addictively epic edition of Speak-Up on Kotaku, commenter Aikage the Skilled Furby is having trouble dealing with the video game industry's ever-changing buzzwords.

Apparently, "addictive" is the new "epic". A while back we started seeing that every game included an "epic" storyline where the fate of the universe rested in the balance. Now, every time I see a game, somewhere, somehow, the word "addictive" will pop up like we're all a bunch of crack addicts waiting for our next fix. Battle through 93 maps with old school addictive gameplay! Much like the word epic did, the word addictive now completely turns me off to a game.

If I wanted to be addicted to something I'd go buy some Heroin and start shooting up.

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