With the NFL and NFL Players Association trading punches over who should and shouldn't attend the league's draft in April, it's safe to assume a lockout will last at least that long. Now analysts are speculating on worst-case scenarios for Electronic Arts should a work stoppage eliminate the real-world season that helps drive so much interest in Madden NFL.
Wedbush Morgan analyst Michael Pachter, apparently the only one willing to hazard a guess on such things for the press, says as much as half of Madden's sales could be lost if a lockout cancels the entire NFL season.
"If the season is only delayed a week or two and fans aren't alienated, there would be only a very small impact," Pachter told The Hollywood Reporter. "If delayed through Thanksgiving, the impact would be far greater."
I think that's an extreme worst case scenario, largely because it's predicated on a canceling an entire season, which just seems unthinkable.
Still, Electronic Arts' John Schappert, the company's chief operating officer, said it has planned internally on "the most conservative assumption, meaning no season."