For a few years now, the people at Electronic Arts have been trying to make a better ice cream sundae.
It's hard to improve the ice cream sundae, of course, because it's already a sure crowd-pleaser. Some might even question why, though obviously ice cream sells really well and that's probably one of the main reasons why.
It's tough, though. How do you make a sundae that's better than the ones stacked by the competition, the competition who sell about five million new ones in a day any time they put out a new flavor.
The ice cream sundae for video games is Activision's Call of Duty. And rival EA's trying once again to top it, though this time, they're trying both impressively and weirdly.