For years, ChinaJoy, the country's premiere gaming show, rolled out girls in skimpy outfits and heels to promote games. But year after year, the games continue to move into the background, and the ChinaJoy booth companions move to the forefront.
A few years ago, Chinese gamers lit up message boards with photos of booth companions in hot pants so tight that they left absolutely nothing to the imagination. Companions wear dangerously skimpy clothing and show ample cleavage. Then, there's the stripper-type poles, the girls in cages, the whole in-your-face spectacle of it.