I found the Pokémon booth at Toy Fair 2011, and in the booth I found Pokémon DS cases, Pokémon card tins, a Pokémon movie, Pokémon toys... Pokémon, Pokémon, Pokémon. I also found some lovely Pokésymmetry.

The main push is for Pokémon Black & White, the paired DS games that come out in the U.S. in early March.