Electronic Arts' latest Dead Space 2 campaign is brilliant. Why? Because it uses the power of the disapproving mom to sell violent video games.
Who knows if these are real moms being really disgusted by the notion of a game that essentially requires you to dismember your enemies and features vomiting deaths and exploding faux babies? Who cares?
Instead of worrying about the fact checking of a viral campaign, sit back and enjoy this little half-minute montage we created showing moms not at all impressed with my favorite hobby.