Electronic Arts' latest Dead Space 2 campaign is brilliant. Why? Because it uses the power of the disapproving mom to sell violent video games.
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Who knows if these are real moms being really disgusted by the notion of a game that essentially requires you to dismember your enemies and features vomiting deaths and exploding faux babies? Who cares?
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Instead of worrying about the fact checking of a viral campaign, sit back and enjoy this little half-minute montage we created showing moms not at all impressed with my favorite hobby.